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  • Training for Teams

Strategic Marketing Workshop (1-Day)

This intensive 1-day workshop provides a comprehensive overview of
strategic product marketing in the B2B landscape. Through interactive sessions and practical exercises, you'll gain the knowledge and tools to develop and implement effective product marketing strategies, craft compelling go-to-market plans, and drive revenue growth.

This training can be customised for your team.

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Master the Fundamentals of Strategic Marketing

  • Understand Product MarketingLearn the key differences between product management and product marketing, and discover the essential skills and responsibilities of a product marketer.
  • Develop A Product VisionCraft a clear and compelling product vision statement, define SMART goals, and align product strategy with overall business objectives.
  • Conduct Market ResearchExplore various market research methods to gather insights for effective product positioning and messaging.
  • Develop Pricing StrategiesUnderstand different pricing models, psychological pricing principles, and how to analyse price elasticity of demand.
  • Create A Go-To-Market StrategyLearn how to segment markets, identify your beachhead market, and leverage the 4Ps framework for successful product launches.
  • Measure Campaign PerformanceIdentify key metrics, analyse campaign effectiveness, and use data to drive product decisions and adjust marketing strategies.

Workshop Curriculum

Hear from our clients

“The contents are concise, straight to the point and includes many case studies that really helps me to relate to my current projects.”

Participant Y, Product Manager, Dormakaba

Problem
Dormakaba’s team needed an accessible and practical approach to understanding complex marketing concepts and strategic frameworks, especially for those not directly in Product Marketing Management (PMM) roles. They sought a training experience that would offer clear guidance, industry insights, and new approaches relevant to their marketing challenges.

Solution
CuriousCore’s training workshop provided an insightful, hands-on learning experience. The trainer delivered content with clarity and precision, using relatable examples and encouraging engaging discussions. This approach made complex concepts accessible to participants from various roles. The workshop covered valuable strategic approaches, including ‘strategic vulnerability’ for unique selling propositions, and enhanced understanding of marketing frameworks like the 4Ps and pricing strategies through case studies.

Impact
Participants gained actionable tips, refreshed their knowledge, and learned new strategies they could directly apply to their work. The sessions inspired fresh perspectives and practical applications, equipping Dormakaba’s team with enhanced skills and industry insights to strengthen their marketing approaches.

Meet the instructor

Daylon Soh

Founder, Certified Management Consultant

With over 10 years of experience working at the intersection of technology, design, and marketing, Daylon has worked with many organisations across different industries and scale and taught at various institutions in Singapore and Malaysia.
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Contact our Admissions team at admissions@curiouscore.com