The term User Experience (UX) has seen increasing popularity in recent times, especially with the relentless rise of big tech companies, namely Facebook, Amazon, Apple, Netflix and Google, or more commonly known as FAANG. Unlike smaller companies, huge technological firms often allocate more resources to UX, with the field being seen as a key business requirement and represented at an executive level, to ensure a stellar end to end user experience in their products.
More and more businesses have also realised the importance of having good UX design in their products and services, as creating a good customer user experience have been proven to drive an increase in key results such as customer retention and conversion rates. This has resulted in the field of UX having an increasing importance and demand across various industries. So what exactly is UX and what makes a good user experience?