Motion design is commonly seen as a graphic designer’s job. But soon, motion design for UX will be a key skill in the UI/UX industry too. In an era where attention is scarce, captivating users is crucial. And creating moving elements on a screen is one way to do so.
Motion design refers to animation and visual effects that have graphic design principles and video production applied to it. Typical examples include animated GIFs, or animations.
The quality of a motion design directly contributes to the user experience. It can create the perception of a shorter waiting time, like the loading bar, or convey empathy when the design echoes the changing emotional state of the user.
We have spoken to Nattu Adnan, co-Founder of LottieFiles, and asked him what he thinks about motion design and the UX industry. For the full webinar of his thoughts, click here.