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Importance of Data Analytics in UX

In this article

Big data reduces a company’s reliance on static data points that don’t reflect current patterns. Its use increases design process speed by 25% and boosts operational efficiency by 17%. Data has permeated all areas of our lives over the past several years, with user interface and user experience design rising domains. We’ll examine the effect of data on the UI/UX development environment in this article.

Photo by Yan Krukau from Pexals

Importance of Data Analytics

Data transformation from primary sources into actionable insights is referred to as UX data analysis. Data analysis can be an ongoing activity since there is almost constantly something more to the statistics than first seems. Data analysis is an essential component of every kind of study, whether it be quantitative or qualitative because it assists us in drawing conclusions that might enhance the user experience.

The quality of your data processing depends on the issues you raise, but why ought to be your main focus while you conduct the study. By overlooking this inquiry, work groups may arrive at inaccurate conclusions and solve the incorrect issue.

While reviewing data, many marketing professionals frequently let validation bias stifle their efforts to the extent where they fail to ask about the main research objective. Every time we observe anything, we all have deeply held notions and assumptions, but throughout the process of data analysis, they ought to be minimised to the greatest extent plausible.

Understand your users and their needs

Usability testing is frequently viewed in the information technology solutions and product industries as redundant whenever a talented UX designer is engaged for a system or software. However, far too frequently, even hiring a top-notch designer is not enough to ensure a platform’s performance. Not everything that individuals desire and require can be understood by designers.

Users have various backgrounds and viewpoints. Users and designers all use technology in distinct ways and have various demands. This is where data-driven UX study could assist designers to make connections, creating better products that are more user-centric and improving functionality on a quantitative measure.

Move beyond best practices

UX designers can be free of existing generalisations and dependency on guiding principles with the use of data in product design. Each sector, company segment, and sector is distinct. You cannot generate awareness amongst your intended audience by strictly adhering to design principles or by utilising the newest design developments and trends. To enhance the overall user experience of a product, designers must collect feedback that is relevant to their core demographic. Insights from user research, usability testing, web reporting tools, and sample surveys are just a few examples of the kind of information that can assist designers in making choices that will improve the user experience.

Photo by Yan Krukau from Pexals

Create effective designs

Numerous businesses find it challenging to strike a compromise between user wants and corporate goals. Effective data use can immediately result in better organisational success. The top 30% of businesses in their market in terms of their usage of computation strategic planning experienced, on aggregate, increased productivity by 5% and saw an increase in profitability in 6% as compared to their industry rivals.

Analytics for user experience can influence user interface design. High departure and bounce percentages, for instance, can show that a website lacks the data an user was looking for. Even where the data is present, it could be difficult to locate or comprehend. It’s also crucial to give importance to UX data as designers make design adjustments. It is important to ensure the performance and functionality of the webpage is maintained following a revamp. A rise in encouraging indications indicates that the overhaul is succeeding, and vice versa.

But oftentimes, these choices result in victories at the expense of defeats. The best Internet pages and platforms prioritise meeting the demands of their users. The inclination for users to adopt a product increases if it has a comprehensive user experience, is deliberate, and intuitive to use. The overall engagement levels may be better even if those for specific web pages decline.

Leverage data to drive innovation

Plenty of people have claimed that the statistics-based approach method to product design hinders originality, although these objectives don’t necessarily have to conflict. It’s undeniable that trying to increase lead generation by even modest proportions might keep UX designers from coming up with new ideas, but the issue isn’t with employing data; it’s with the way they are using it. Designers ought to be capable of suggesting bold, radical modifications. Designers should support their design ideas with data if they intend for their customers or other partners to approve of implementation of their concepts.

Carry out user testing to pinpoint the key points where customers are having trouble if you intend to entirely rethink the payment flow for an online shopping platform. Employ website performance metrics to, for instance, display the number of basket abandonments following the display of freight costs. For a deeper understanding of your sales potential, interview your existing clients about their buying habits.


Establishing a top-notch UX is simple to do with the right information and commitment. Commitment in a data-driven strategy using analytics is necessary to improve on every product’s distinctive UX because it keeps the user engagement intriguing. Let’s not be hesitant to use data. Designers frequently think more intuitively, but statistics tend to aid in organising thoughts and indicate the path forward. Data shouldn’t be seen as one which restricts your innovation, but rather as a reliable partner that supports your judgments. Clients can gain product recognition if they can simply complete the things they came to your website to accomplish, they like the design and style of your website, and there are few or no tiny irritations.
Never before has there been a greater potential to use data to gain information. CuriousCore currently has two new data analytics courses, Basics of Excel and Data Analytics with PowerBI. Contact us to find out more!