How our students transformed NSOLS

About The Company

NSOLS is an Irish Insoles brand from their parent company, Firefly, which has been in the podiatry business for decades. NSOLS was created to provide an over the counter, first phase solution for users experiencing foot discomfort but are not serious enough to warrant having custom insoles or a visit to the podiatry. The brand acts as an alternative to Firefly, tapping into the market of users with milder conditions.

A Strategic Collaboration

CuriousCore’s students worked closely with the managing director and marketing executive of NSOLS over the span of a month with the goal of upgrading NSOL’s website and re-look at their user journey and needs. Frequent client check-ins paired with a collaborative environment made sure that the goals of both parties were closely aligned.

Phase 2: Analysing

Next, the team worked to gather real user data and insights by recruiting and conducting user interviews. The team then proceed to gather and synthesize the results using UX methods such as persona creation, empathy mapping, storyboards etc.

Phase 3: Design

Once the team has gather key insights from their results, they shifted their focus to translating these insights into the website’s design. Through the use of methods such as site map creation and user flow mapping, the team proceed on to creating wireframes and prototypes of the website itself.

Phase 4: Validation

With the wireframes and prototype completed, the team set to conduct usability testing and concept testing to discover any issues or pain points that users may face. Through feedback from their testers, they are able to reiterate and optimise their designs.

Phase 5: Final Handover

With initial prototyping and user-testing finished, the group moved towards creating the final website prototype, incorporating the new brand identity with it. They presented their final ideas to the clients for them to further work on and possibly implement.

Final Client Comments

The above project was accomplished by our students as part of our 4-Month UX Career Accelerator course. Each student is given a minimum of 3 real client projects sourced by CuriousCore. Inspired by their works? Find out more details about the course and take part in your very own project!