About The Company
NSOLS is an Irish Insoles brand from their parent company, Firefly, which has been in the podiatry business for decades. NSOLS was created to provide an over the counter, first phase solution for users experiencing foot discomfort but are not serious enough to warrant having custom insoles or a visit to the podiatry. The brand acts as an alternative to Firefly, tapping into the market of users with milder conditions.
A Strategic Collaboration
CuriousCore’s students worked closely with the managing director and marketing executive of NSOLS over the span of a month with the goal of upgrading NSOL’s website and re-look at their user journey and needs. Frequent client check-ins paired with a collaborative environment made sure that the goals of both parties were closely aligned.