How to facilitate a successful first-time collaboration between a UXR and a PM
For a UXR collaborating with a product manager for the first time, it is likely that there are some gaps in the product manager’s knowledge, which prevent them from having clear learning objectives in mind for the research project. To better improve learning outcomes and the impact of a research project, a UXR should expect to interview the product manager and understand the following details:
1. The delivery cycle
This refers to when a product/feature is expected to be delivered. The length of a delivery cycle will help UXRs choose the most appropriate method to use.
2. The metrics a PM wants to measure
These help to indicate whether the research conducted has yielded clear directions to drive next business innovation steps. For instance, if one is looking for ways to increase sales on an e-commerce app, a good metric would be the percentage of successfully completed transactions, rather than measuring the number of people who express interest in using an application.
3. Clarify research learning objectives
A good learning objective should consider the following:
- What is the product/feature being tested?
- Who are our intended users?
- What are the gaps in our current research that we need to fill in through user research?
For a product manager working with UXRs for the first time, they should consider why they need user experience research in the first place. For instance, it may be the case that the only data available on an issue is survey data, which is not giving enough insight into why users behave in a certain manner. Having some research questions in mind will be helpful for UXRs to better figure out a method that best answers the research question.
By being clear about the project timeline, metrics, and learning objectives from the beginning, product managers and UXRs will have a clearer roadmap on what users need and why they need them, and how best to build a value-added product for consumers.