With the digitalisation of modern products and services as technology advances, user experience (UX) plays an essential role in ensuring that users are able to use these platforms successfully. Companies must be able to make use of user research and design thinking in order to adapt to changes in the industry and continually innovate.
It has been shown that 88% of users are less likely to return to a website after a bad user experience and mobile users are 5 times more likely to abandon a task if the website isn’t optimized for mobile. This is telling that UX design for businesses plays an important role in achieving their overall objectives such as conversions and retention. So how exactly can a company use customer experience and design to stay ahead of the competition and scale-up?