From purchasing items at the supermarket to driving a car, almost everything you do can be termed as user experience (UX). In a way, UX is in every part of our daily lives. However, the specific term “user experience” is more commonly referred to for user experiences in digital design, such as for mobile apps or websites. The discipline’s main goal is to ensure that users are able to achieve their desired outcome with a positive experience.
First coined in 1993 by Don Norman, the field has grown rapidly along with the advancement in digital technology. UX is no longer considered a niche subset of technology development but rather an aspect that has to be seriously considered for companies that want to maintain a competitive edge.
In 2022, many big organisations in the technology sector have departments specifically for UI/UX. Dependent on the company, such departments usually consists of UX specialists, such as UX writer, UX research, or UI/UX designer. A report has shown that companies with the highest investment in UX saw a sales increase of up to 75%, while companies who were invested to a lesser extent saw sales increase by 60%.
It is no doubt that the UX industry will progress even further in years to come. Here are our top reasons as to why one should consider transitioning to a UX role today.