Learn the secrets of getting better marketing ROI and brand awareness from the world’s largest advertiser: P&G
Marketers today overly focus on the tactics and marketing tools while placing less emphasis on the fundamentals of building a great brand. This leads to marketers defaulting to discounting strategy that erodes the brand value and profit margins.
This course aims to reverse that trend by demonstrating with examples that the right strategic plans can deliver superior marketing ROI when complemented with the right tactics and technology tools with the right media mix.
This course is suitable for marketing leaders who want to sharpen their brand management skills and entrepreneurs and head of business units who are looking to launch a new brand or grow an existing brand.
Learning goals & outcomes
This intensive 2 day course will challenge marketers to relook at their marketing plans and prepare them to run regional/global marketing campaigns.
6 July: Nailing your Consumer Understanding and Communication Strategy
13 July: Maximising your Media Planning and Creative Execution
In this workshop you will learn how to:
Maximise your marketing ROI
Research, analyse and target your consumers effectively across different cultures and geographies
Craft a regional/global marketing communication strategy plan for a new products/services and existing products/services
Maximise your brand awareness through an effective media mix
Brief your creative agency (or designer) the right way to get the best output to drive sales and memorability
Manage your campaigns through data analysis and strategise follow-up actions
Lead a high performing marketing team
Led by the ex-Global Marketing Manager for SK-II at Procter & Gamble (P&G)
The instructor was most recently a global marketing leader at P&G building and growing the SK-II brand. During his 8+ years tenure at P&G, he was in local and regional brand management roles for mass and prestige brands in APAC and led several digital innovations, including a first of its kind Agile Media Command Center. In his last role, he managed a team of 3 direct reports, 10+ multi-functional members, and creative agencies to deliver end-to-end commercialisation and advertising.
6 & 13 July (Sat)
9.30am till 5.30pm
Straits Clan, Singapore
1-Day Workshop Fee:
2-Day All Access Pass:
All Access Pass includes a free copy of Playing to Win by A.G. Lafley (worth $46), written by ex-CEO of P&G.
Limited to 20 participants.
*Credit card payment processed via Peatix.
Money-back guarantee if you’re not satisfied with the course at noon, Day 1.
A laptop will be required to take this course.
Location details will be sent one week before the course.
Lunch is included during the course.